About ASI ——什么是美国促销礼品协会ASI？

美国礼品协会（Advertising Specialty Institute®，官网链接：https://www.asicentral.com/home ），简称ASI，是广告品和礼品行业的缩写。那么，ASI的主要职责是什么呢？如果您从事礼品行业，了解促销产品以及相关行业知识将对您大有裨益。

美国促销礼品协会（Advertising Specialty Institute®，ASI）是一家位于美国东部宾夕法尼亚州的营利性组织，它是全球最大的促销产品行业组织之一。类似于国内的电商平台如阿里巴巴和慧聪，但ASI专注于更具体的领域，涵盖礼品、促销品、快速消费品、工艺礼品等，英文统称为"Promotional products"或"ad specialties"。

ASI的会员包括促销商品的制造商、供应商以及促销产品的分销商，例如Howard Roe Gift Solutions。ASI的核心业务是将供应商的产品组织分类，并收录在目录中，以便促销产品分销商和销售人员可以方便地查阅。加入ASI需要支付高额会费，这对于供应商和分销商都是如此。

在ASI内部，存在两个主要角色：供应商（suppliers）和分销商（distributors）。供应商利用ASI的影响力和平台资源将产品销售给客户，而分销商则借助ASI的身份和资源来寻找供应商，并将供应商的产品销售给最终客户和消费者。ASI的终端客户包括世界500强公司、非营利组织、学校、医院、慈善机构以及小型企业等不同领域的组织。

About ASI Advertising Specialty Institute^® (ASI) is the promotional product industry’s largest membership organization offering media, technology, marketing and education to help cultivate success and community. We strive to provide a culture of support and care with the best service, products, education, research and content available to help our members succeed, every step of the way. Promotional products make up a $22.9 billion industry. Why is the industry thriving? Because logoed items like hats, T-shirts and bags are traveling advertisements that leave a lasting impression, making them crucial for building brand awareness. The industry is made up of suppliers who create, source and imprint products, and distributors who then creatively market and sell the imprinted products to their clients who use them to promote their business. Clients include Fortune 500 companies, nonprofits, schools, hospitals, charities and small businesses.